The NCIBA in Pictures
THE BEAR IS BACK!
Now is the time for bookstores to order quantities of CBD tote bags and t-shirts; you can access the order form here (45K PDF). Like last year, this is a win-win — CBD merchandise will serve as an important marketing and publicity tool for the celebration, help fund CBD, and contribute to each bookstore’s bottom line.
For anyone wishing just to order individual bags or shirts, go to the online shop.
Eat Read Give Book Catalog Ready for Viewing, Posting
This year’s catalog, which is being distributed through bookstores and newspapers throughout the region, is available as a pdf (16.1MB PDF) for anyone wishing to post it, send it to customers, or peruse it themselves. There are more than 100 featured titles, and the cover design is one of the most striking our designer has come up with. Use it to sell more books, OK?
Calendar / Dates to Remember
NCIBA Spring Gathering and ABA Forum
April 12, 2015
ABC Children’s Institute
April 19, 2015 to April 21, 2015
California Bookstore Day
May 2, 2015
May 26 - 29, 2015
New York, NY
NCIBA Discovery Show
October 15-16, 2015
South San Francisco Conference Center
NCIBA Webmaster Co-Authors Book
Our long-time webmaster Jay Cornell has co-authored (with R.U. Sirius) Transcendence: The Disinformation Encyclopedia of Transhumanism and the Singularity, now available from Red Wheel/Weiser. It’s an entertaining and informative look at the international movement that advocates the use of science and technology to overcome the “natural” limitations experienced by humanity. Visit the book website to watch the book trailer and learn more.
Hut’s Place Selling Books for Bookstores
The goal of the weekly Hut’s Place column is to alert book lovers to new arrivals (both hardcover and paperback) and bestselling books in independent bookstores and motivate them to buy more. Recent feedback seems to indicate it’s working:
“Please add me to your mailing list for Hut’s Place; your newsletter fills a real need. Ever since the Washington Post discontinued its Book World, I’ve been missing regular reading recommendations. And Hut’s Place looks lively, interesting and the brevity is helpful as well.”
“Your column has helped me discover books that I have subsequently purchased at my local independent bookstore. Some books I've given as gifts and some are for myself. I just picked up The Rosie Project today. I’ve shared the column with many people and will send along to some others. You are providing a great service to book lovers.”
“I love your column. It sends me scrambling down to my local independent book store, Book Passage, to buy yet more books. It also has me passing your recommendations to my several book groups. Thank you.”
“Hut’s Place is a hit with me. I love the format and I trust your recommendations and always buy Indie if I can.”
“Since joining the mailing list for Hut’s Place, I’ve purchased a number of great books based on Hut’s recommendations; in fact I go to the site every time I need a new book.”
“Just wanted to send a shout out to Hut for giving me good ideas every week in my quest for good books... now that, as a former librarian, I no longer have the luxury of being in the know when it comes to books.”
Read the latest edition of Hut’s Place here. If you want to forward to customers and encourage them to subscribe, make sure to remind them that the books they read about are available at your store.