News & Events

California Bookstore Day — Well, That Worked!


A statewide celebration that included 93 bookstores, 13 unique items created exclusively for CBD, dozens of authors in stores, plus parties, special events, daylong activities, and more.


CBD delivered huge sales for bookstores that resulted in a one-day collective revenue increase of more than $150,000.


Unprecedented media coverage in The Christian Science Monitor, LA Times, San Francisco Chronicle, Sacramento Bee, San Diego Magazine, NPR’s California Report, Los Angeles Review of Books and many websites, blogs, and local media outlets.

Making A Statement

Simply put, California Bookstore Day brought customers to independent bookstores to buy books. The day successfully reinforced the value of print books, proving their worth as salable commodities. and underscored the critical role of the independent bookstore in the publishing ecosystem.

So Why Limit It the Celebration to California? Independent Bookstore Day 2015 is in the works and it is GROWING!

Q: What’s happening for Bookstore Day 2015?

The Northern California Independent Booksellers Association (NCIBA) is working with other regional independent bookseller associations to offer indie bookstores in other states the opportunity to hold their own Independent Bookstore Day in conjunction with California Bookstore Day on May 2, 2015. CBD will handle all curating, ordering and distribution.

Participating stores will need to agree to a few easy rules, throw their own parties and events on May 2, and place a minimum order of the exclusive and unique books and art pieces being published for the event.

Q: Why should we participate?

You mean beside that fact that it’s hugely fun and great opportunity to celebrate thriving indie bookstores across the country? Well, how about this: Virtually every store that participated in the first CBD in 2014 reported increased sales on the day: 20% gains were the minimum, and 50-150% gains were not uncommon. One store reported a sales jump of more than 1000%! Additionally, California Bookstore Day succeeded in generating media attention, attracting new bookstore customers, generating a lot of community goodwill, and turning around the tired, old bookstores-are-dying narrative.

Q: Who can participate?

A: Any dues paying member of a regional independent booksellers association may participate. Your membership must be up to date. Register for the event here.

You Can Start Promoting Independent Bookstore Day Now With Our Exclusive Roz Chast Tote Bag!

We are indebted to Roz Chast for donating a cartoon being used on our exclusive IBD tote bag — now available to bookstores to order for resale. Here’s the cartoon, a photo of the bag, and the order form (12KB PDF) — all orders are due by October 25!

Roz Chast artwork
Roz Chast tote

Northern California Independent Booksellers Book of the Year Awards Announced

Read more on our Book Awards page.

Amazon’s Latest Scheme

Although Amazon will be forced to collect sales tax in California next year, the online behemoth is trying to maximize its unfair competitive advantage this holiday season with a new app designed to rob local businesses of sales.

The Price Check app allows users to go into stores, scan price information on items offered in those stores, check it against Amazon’s price, and purchase it from Amazon on the spot. Amazon introduced the new “spyware” by offering up to a $5 credit on any sales that came through the app — paying people to use local stores as showrooms for Amazon and then stealing sales away.

This is Amazon’s latest effort to expand its market at the expense of local businesses that nurture and support neighborhoods and communities throughout the state — the same businesses that collect sales taxes that fund our schools, police and firefighters, state and local services and more. We encourage shoppers to support what Amazon is trying to decimate — local independent businesses that are an integral part of your town or city.

Author Events

Below are links to current events calendars of NCIBA member stores. Here you will find some of the most exciting, interesting, stimulating and thought provoking happenings in the region.

Event listings can also be found on: