Publishers / Authors

The Northern California Independent Booksellers Association (NCIBA) is a trade organization dedicated to supporting, nurturing and promoting independent retail bookselling in California. With over 500 members, including more than 200 booksellers, the NCIBA has been an experienced provider of services for nearly three decades.

New Name! New Focus!


2014 NCIBA Discovery Show!

October 23-24, South San Francisco Conference Center

Whether It’s Books, Authors, or Knowledge, Our Show Is All About DISCOVERY

IN TALKING TO BOOKSELLERS about what they like most at the NCIBA trade show, three things keep coming up.

  1. THEY LIKE finding new books and seeing what they’re going to be selling in the coming months.
  2. THEY LIKE meeting and hearing authors - both new and established.
  3. THEY LIKE interacting with other booksellers in education sessions and at social functions.

We’re pretty good with numbers 2 and 3; you’ll find a description of Author Opportunities on the back of this brochure and we will continue to offer a full complement of education programming that doesn’t compete with other show elements.

As for number 1, we’ve long recognized the value of Rep Picks in introducing booksellers to new titles; our show offers three distinct Rep Picks sessions - Large House, Small and University Press, and Children’s. But we want to do more, and we’d like your help.

To kick off the inaugural NCIBA Discovery Show, we are asking exhibitors to choose 3-5 “Discover Me” titles — current or forthcoming — to feature at their table or booth. We will provide pop-out DISCOVER ME signs for all books, and we hope that exhibitors will bring a few extra copies to enhance a display.

We want to give front line booksellers the opportunity to easily identity and discover key titles that each publisher chooses to highlight. Publishers may opt to bring additional copies, but this is not designed as a giveaway program, and we will let attendees know that.

To encourage booksellers to look for DISCOVER ME books, we’ll pass out forms and ask them to write down their five favorite discoveries in order to be eligible for a drawing at the end of the show.  We will choose five names and hand out free goodie bags to those lucky entrants. We’ll also compile a list of the favorite Discovery Show titles from the entries and post on our website.



Thursday, Oct. 23, 10:15-10:45am

One “name” author speaking and taking questions for 20 minutes. Publisher pays $500; 50 books or galleys for signing.  


Thursday, Oct. 23, 12-1:30pm

Seven authors with new books being published in Winter or Spring of 2015 speaking for 4-5 minutes apiece. Publisher pays $500; galleys at event are recommended but not required. NCIBA provides lunch for author and one publisher escort. SUBMIT BY JULY 11.
100+ booksellers attending — each publisher has a reserved table.


Thursday, October 23, 3:30-5pm

Four authors speaking for 15 minutes each. Publisher pays $500 and provides 125 books. NCIBA provides tickets for speakers and two publisher representatives. Speakers must have a Fall book. We arrange pre-signing of books with you and author. SUBMIT BY JULY 11.
100+ booksellers attending. Books passed out at the event are pre-signed by author.


Friday, October 24, TBA

Four authors speaking for 15 minutes each. Publisher pays $500 and provides 125 books. NCIBA provides tickets for speakers and two publisher representatives. Speakers must have a Fall book. We arrange pre-signing of books with author. SUBMIT BY JULY 11.
100+ booksellers attending. Books passed out at the event are pre-signed by author.


Friday, October 23, evening

Twenty-five invited authors at an evening book signing/meet-and-greet with booksellers. NCIBA provides free food & drink. Publisher pays $500 and provides 75-100 copies. We also request that attending publisher personnel serve as “escort” for authors at the event. SUBMIT BY JULY 31.
100+ booksellers visit tables for books/galleys and to chat with author.


If you have an author you’d like to do something special with, let’s talk. If we can create something that works, terrific.

For more information, contact NCIBA Executive Director Hut Landon:

See more about past trade shows on our Trade Show page.

2014 Eat Read Give Catalog

Here is the rate card (135KB PDF) and contract (74KB PDF) for this year’s Eat Read Give catalog, for the holidays and beyond. Please contact Hut Landon with any questions.Worth noting: the NCIBA weekly bestseller list is now published weekly in the following newspapers:

Other Advertising Opportunities

Click here (315K PDF) for information about our newsletter, email blasts, and web site advertising.

Regional Bookseller Association Joint Promotion and Advertising Opportunities

Your friendly and enthusiastic regional independent bookselling trade associations have come together to offer publishers special marketing and promotional opportunities to reach a nationwide audience of indie booksellers—the very people most likely to get behind and handsell your books. In addition to our popular Creative Alert Program, we are now offering cooperative website banner placement and tradeshow badgeholder and attendee bag sponsorships:

The regional associations have worked hard to develop cost-effective marketing opportunities that offer national exposure and still meet your budget. But space is limited, so make your reservations early!

Your regional independent booksellers trade organizations.

New! Banner Ad on all 9 Regional Industry Website Homepages

The nine regional Bookselling Organizations have combined forces to bring yet another fantastic opportunity for promotion & advertising. Our combined websites garner over 300,000 successful page views each month and the number is climbing. These are the online go-to pages for all of our members and interested parties. Book your one week banner ad for $1000 or buy a month long banner ad for the reduced rate of $3500. This is an exclusive spot—your ad will not be in rotation.

Email with any questions or to book your banner ad today! You can check the ad out at any of our regional websites and here they are:

New! Regional Tradeshow Bag Sponsorship

2500 bags will be distributed across the nine regional trade shows and we will place four full color process jackets on the bag at $3000 each. The deadline to reserve bag placement is May 1. Email to express your interest.

New! Regional Tradeshow Badgeholder Sponsorship

A single entity can purchase 7500 badgeholders for all nine regional trade shows. This is an exclusive offer and the deadline to reserve is May 1. Email to express your interest.

Northern California Book Awards

The NCIBA presents the Northern California Book Awards every Spring. Read more about them on the Book Awards page.

Annual Trade Show

Every year, the NCIBA sponsors an annual trade show. It is the single most important coming together for regional booksellers. The 2012 NCIBA Trade Show will be held Thursday, October 11-12 at the South San Francisco Conference Center.

Our show helps promote the vitality, diversity and prosperity of independent bookselling. We look forward to seeing you there!

NCIBA Newsletter

The Northern California Independent Booksellers Association publishes a regular newsletter of interest to both booksellers and those in the publishing community.